Carla Williams Johnson is a Media Marketing Specialist based in Trinidad & Tobago. She founded Carli Communications, which offers advertising and marketing advice to entrepreneurs and business owners who are interested in building a business in the ‘real world’. She considers herself an advocate for business men and women who were desirous of promoting themselves by offering sound, unbiased advice, focusing mainly on methods to identify ideal clients, online and offline approaches to boosting visibility and the creation of practical marketing campaigns designed to increase revenue.
It’s time to break the routine. Ten (10) habits that can have disastrous results for your business.
Ok so clearly I am a little upset.
Because in my profession I meet so many entrepreneurs who get stuck. They have great products and services and the potential to rake in the money they deserve but they hit a road block which keeps them stagnant and unable to move forward.
Simple things that could be resolved and mean the difference between making thousands of dollars and literally closing up shop. These are ten of the most common reasons that I’ve noticed that truly keeps persons from taking their business to the next level.
Bad Habit #1: Thinking social media is the answer to everything.
While it’s a very useful tool, do not get so caught up that you spend all your time replying, commenting and posting. Get out and make real connections in the real world. If you need to learn how to use social media effectively, head over to my website and download your free social media success guide and sign up for a free social media audit.
Bad Habit #2: Refusing to invest in themselves.
You are the most important asset to your company. Developing your skills and talents is a crucial part to the life of your business. Stay abreast of the current trends and developments in your industry and continue to educate yourself. This will keep you head and shoulders above your competition
Bad Habit #3: Refusing to ask for help or take advice.
It is not a sign of weakness to solicit expert advice or assistance in areas that you are unclear about. Take constructive advice from experts in the field to help you in effectively moving forward with your business. Do not confuse this with negativity. Use the information to the benefit of your company
Bad Habit #4: Not automating their business life.
Technology is all around and there are tools (some free) to help you run your business. Use them to help free up your time to focus on your genius.
Bad Habit #5: Relying 100% on their full time job.
Having this steady flow of income is great but do not rely on it 100%. Instead treat your job as a client that hah invested money (your salary) into the business. Give them the time and dedication that they deserve. Use the ‘investment’ to build your business and push yourself forward.
Bad Habit #6: Not keeping their word.
The integrity of your business is built on your good name, do not sully it by not keeping your word if you promised to do a job or make a payment. Read up more on this in my last blog. Keeping your commitments! Five ways to help you keep your word.
Bad Habit #7: Back Peddling.
You want to do something, but you’re not sure if you should but you kind of still do. This leaves you with tasks that are only semi completed or done half way. You are the decision maker in your business. Stand firm in your decisions, move forward and make the necessary changes as you progress.
Bad Habit #8: Executing every single idea that pops into their head.
Not every idea is worth executing. Take the time to do research and see if what you are offering is wanted
Bad Habit #9: Believing that business success is an overnight thing.
It take takes a lot of work. It’s early mornings, late nights and sacrifice. Give yourself time to grow and be patient in the process.
Bad Habit #10: Letting their ego run the business.
It’s not about ‘showing off’, ordering staff around or working when you feel like. Don’t get into business just to say you are in business. Do the work if you want t be successful
If you fall into any of these habits, I beg you to break free and I guarantee you will see positive changes in your business. Are you guilty of any? Let me know in the comments below. There’s no shame, trust me….we’ve all been there. Just make the commitment to change and you will be ok. Speaking of commitments, I want to take this opportunity to invite you to join my private Facebook group The New SMS: Strategic Marketing Specialists where you can link with other entrepreneurs and business owners like yourself who are breaking these habits every single day and putting themselves out there to the right people in the right way. Take advantage of all the free training and advice on marketing, advertising and building your business and your brand (and meet some awesome people in the process).