EPISODE HIGHLIGHTS
- Get to Know Maimuna Jahateh
- Studying Dermatology
- The Beginning of a skin care obsession
- Furthering Her Interest in India
- Discussing Her Customer Profile
- Skin Bleaching
- Homegrown Beauty in the Gambia
- Defining Beauty in Gambian Terms
- Educating Women on How to Accept Their Beauty
- Building a Beauty Brand in an Over-Subscribed Market
- The Role of Social Media and Marketing
- The Rise of Organic Products
- Her Freestanding Shop
- Positioning Products & a High End Brand
- Knowing Why Skin Care Is Important
- Participating in the Entrepreneurial Ecosystem
- Preparing for the Future
- Believe in One’s Self and Trust in One’s Journey