A Sales and Marketing strategist and creative with over 11 years of experience working at organizations such as Clear Channel Outdoor, Time Warner Cable Media, PEOPLE, PEOPLE StyleWatch, CNNMoney.com, Money Magazine, and Fortune Magazine developing marketing strategies and compelling sales programs. Sandra has strategized for brands such as Toyota, L’Oreal, Almay, Estee Lauder, SnapChat, Apple, Verizon Wireless, Sephora, Pepsi, and American Express to name a few. She is now the founder of Encounter Marketing & Public Relations (EMPR) where she develops and executes strategies to elevate the presence of small to mid-size businesses and non-profits.
Sandra has led marketing teams at Clear Channel Outdoor and at Time Warner Cable Media developing strategic marketing programs that merchandised data driven products for use by sales to grow revenue. In her Product Marketing and Digital role at Time Warner Cable Media she implemented digital strategies and go-to-market plans that differentiated the brand from the competition as a Product Marketing expert for all digital products: Online, Mobile, Social, Search, Addressable, and Video On Demand. She also spent time at PEOPLE.com and CNNMoney.com, the financial website for CNN and the online destination for FORTUNE Magazine and Money Magazine.
In this podcast episode Sandra shares with Jo-Ann her story of transitioning from a corporate job to an entrepreneur. Are you in transition?