Storytelling as Business Strategy. Episode 132 with Elena Hutt from Costa Rica

By rarebirds 15.07.20

July 15, 2020 by rarebirds

Storytelling as Business Strategy. Episode 132 with Elena Hutt from Costa Rica

EPISODE HIGHLIGHTS

Learn About Costa Rica
Rewriting Your Story to Share Your Talent with the World
Talk with your Customers and Not at them or To Them
Understanding Why You Do What You Do?
Tell 4 Stories: Value, Founder, Purpose & Customer
Ditch the Pitch
Seek Out Professional Help
Bring Your Story to the World
As Your Life Changes So Does Your Business
Branding Confuses Everyone
Branding Blunders
Become the Yoda of the Story Not the Luke Skywalker
Understand the Psychographics of Your Customers
Let the Story Do the Selling
Is Over Branding a Thing?
Branding in Latin America
Elena’s Favourite Brands
Lessons Learned

You can also listen in via Anchor, Breaker, Overcast, Radio Public, Soundcloud, itunes, Stitcher, Google Play and Spotify

MORE INFO ON ELENA HUTT

Ele is a breakthrough coach, brand strategist and a storyteller on a mission to enjoy life, eat everything she can, and help others become their own heroes. After quitting “the perfect job,” she got married and started traveling the world. Unfortunately, what started as a dream come true ended up being a domestically violent relationship but that experience forced her to seek for something beyond happiness… a PURPOSE!

Mixing together her passion for personal development and marketing experience, she created a new path for herself. Nowadays she uses storytelling to empower others to rewrite their stories and share their talents with the world.

Guest: ELENA HUTT

LinkedIn- https://www.linkedin.com/in/elena-hutt/

Host: Jo-Ann A. Hamilton

LinkedIn: https://www.linkedin.com/in/jo-annalexandra/
Twitter: https://twitter.com/JAlexandrHamil

Resources Mentioned:

Author Joseph Campbell
Kendra Hall Storytelling Advisor

Credits:

Produced and Hosted by-Jo-Ann A. Hamilton
Music by Notes to the Soul

Follow:

#RareIsChange in Social Media

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