EPISODE HIGHLIGHTS
- Learn About Costa Rica
- Rewriting Your Story to Share Your Talent with the World
- Talk with your Customers and Not at them or To Them
- Understanding Why You Do What You Do?
- Tell 4 Stories: Value, Founder, Purpose & Customer
- Ditch the Pitch
- Seek Out Professional Help
- Bring Your Story to the World
- As Your Life Changes So Does Your Business
- Branding Confuses Everyone
- Branding Blunders
- Become the Yoda of the Story Not the Luke Skywalker
- Understand the Psychographics of Your Customers
- Let the Story Do the Selling
- Is Over Branding a Thing?
- Branding in Latin America
- Elena’s Favourite Brands
- Lessons Learned