EPISODE HIGHLIGHTS
- Background on Ghana & Kwame’s Name
- Kwame Behind the Scenes: Ghana & Relocating to China
- An Introduction to Kwame’s Two Businesses’
- Dephlex Creatives, a Branding Consultation Team of Four
- Lens of Kwame, Business Coaching and ongoing support for Dephlex Creatives clients
- A Passion for Branding
- What is branding and why is it important?
- Invest in a good design team for the long term when you have the funding
- Learn Kwame’s Three Step Process-Clarity, Positioning & Consistency
- Entrepreneurs Should Add Personality to their Brand
- The Question of Uniqueness
- The Numbers Game
- Knowing Your Target Market
- Begin with a Strategy Before Design & Branding
- Dephlex Creatives Podcast: The Agency Inside Out
- Lens of Kwame Podcast: The Brand and Business Lens