Jo-Ann talks to Elaine about why she made the shift from CEO to entrepreneur. They discuss how she became a CEO after starting out as a secretary.  She did this all whilst having a husband and raising her children. There were many challenges along the way, including the sudden death of her husband.  Elaine told us that she knew it was time to leave the corporate world, when there were no challenges left.  Elaine stresses that entrepreneurs need self belief.