Collette Philip runs brand and strategy consultancy, Brand by Me. She is passionate about helping companies and organisations unlock the power of their brands to transform – changing the way they do business, changing perceptions and attitudes and even the very way we live our everyday lives.
Collette has spent the last 18 years creating strategy and communication for a multitude of brands. She spent the first half of her career working at leading London agencies, such as Grey, Leo Burnett and Euro RSCG on major household names before moving client-side to work for Barnardo’s, T-Mobile EE and World Animal Protection (formerly known as WSPA) building and leading brands from the inside.
In this podcast episode Collette and Jo-Ann discuss branding, why it has become so influential, big brands, what they do for us and how early stage entrepreneurs can create a strategy which creates a stellar business. What is your strategy?