Jo-Ann talks to Jigna about her accidental entry into the fashion world. She was a creative person and knew that she had something to offer.  Jigna's told us that her creative process started as an infant. She realised that life was boring without creativity and so began the journey  to explore her creative inner self.  Jigna encourages up-and-coming designers to set themselves apart, understand their client and don't lose sight of their culture.