Ain Earle introduces the brand, The Fashion Arch to the fashion fraternity. The Fashion Arch is a brand consulting entity aimed at assisting designers with branding, quality control, promotions as well as ensuring their work is well-known and accepted by clients, buyers and retailers. The brand will also assist boutique owners with new products, store design and quality control.
Ain aims to be the leading and most reliable provider of branding services to fashion designers and creatives. Her passion and upbringing in learning to support and appreciate products and services created and sold by her fellow men have given her the right tools to get her on her way.
An avid supporter and advocate of Trinidad and Caribbean fashion coupled with her educational background in Tourism and Hospitality Management, she thrives on attaining quality service, awareness and acceptance of local talents and products. Because of this passion and being introduced to the local fashion scene some years ago she always thought that more could be done to raise awareness of and respect for the designers around her. Hence she and two other colleagues started Racked – The Fashion Market, an inclusive shopping experience, exposing fashion and accessories designers and their unique, quality products, all 100% designed and made right here in Trinidad & Tobago, or by a Trinbagonian living abroad. This event has solidified her interest in assisting with producing new experiences for networking with clients and buyers and guaranteeing that there is continued brand profitability through her committed service. She has served on the board of the Fashion Association of Trinidad and Tobago and is currently a board member of the Caribbean Fashion Arts Feature Festival. FA curates, creates and promotes a brand story that produces a connection between each piece/product/service and its customer. The Fashion Arch prides itself in bridging a gap for designers by enhancing their marketing and branding foothold while assisting with opportunities for new business and partnerships.