Ambar Pariddi aspires to make Indian Jewels more popular and wearable. Her label, Mine of Design is a luxury design firm dealing in Fine jewelry, Fashion accessories and Festive Favors. Catering to exclusive segment of market fulfilling the needs of the customer pertaining to adorning or gifting luxury. She specializes in well-constructed jewelley that makes a statement and tells the world about her client’s unique style. Her conceptualized designs are aimed at unveiling the mystical power in the stones and truly make her motivated to create jewelry. As the Creative Head of Mine of Design Ambar PariddiSahai credits her instinctive attraction to the universe of natural stones and elements which inspire her to create a range of lustrous impulse. Mine of Design jewelery is featured in Hindi feature film “Fashion”, music video by French artist Ana Belle and Jewellery for Mrs India 2008 Madhvi Awasthi for Mrs Globe Awards.