|Marissa McTasney is the Pink Work Boot Lady in her footwear circles and known in the business world as a woman with moxie. She is the Founder and President of Moxie Trades Ltd.
Moxie Trades is now a multi-million dollar threat in the safety footwear industry and the most recognized brand of women’s safety footwear in Canada. Moxie Trades safety footwear can be found in over five hundred retail outlets across North America.
With the birth of her children, Carter and Frankie she wrote a book for them based on her philosophical hopes for their futures that included a powerful mantra.
Marissa decided to pursue her mantra and ditched her high heels in her corporate job for work boots in the trades’ industry. She returned to school to study the skilled trades. On the first day of the program, all twenty two women bought men’s work boots. This marked Marissa’s “aha moment.”
Her entrepreneurial instincts kicked into high gear and she made it her personal mission to fill this gap in the market and to inspire women to have moxie along the way. In 2008, Marissa pitched her business on the CBC’s, Dragons’ Den and partnered with oil and gas tycoon, investment banker and philanthropist; W. Brett Wilson.