The pursuit of the undiscovered and the passion to present to the word various art forms and artistes with a keen sense of social entrepreneurship, are the driving forces behind Serendipity and Rumana Sinha Sehgal. This multi-talented mother of two young boys, is an Engineer and was a corporate professional with Fortune 500 companies like Oracle & ADP. Rumana turned into an entrepreneur when she started Serendipity in 2012. Rumana was also the Chairperson for the Young wing of Confederation of Women Entrepreneurs of India-Young COWE, supporting and mentoring young women entrepreneurs as they start off on their own. Additionally, she also served on the Executive Board for COWE – the Confederation of Women Entrepreneurs. Rumana’s Serendipity specializes in Papier Mache, Furniture and articles made from recycled products like tyres, 3D art and sculptures made of varied materials like Plaster of Paris, Thermocol, Wood and Fibre Glass. Also interested in the performing arts, her maiden production, Hyderabad Shuffle – a fusion of Jazz Music and Contemporary dance performed in Hyderabad in the summer of 2012. Rumana also does event designing for Corporate, School and private events. The Papier Mache furniture line was showcased at the COWE Trade Carnival in June 2013. Her 3D sculptures are also installed in one of Mumbai’s largest play centres, “Play Around”. She was also a key supporter of the well renowned Dr. Bhaktiar Choudhary’s photography exhibition in aid of “Friends of Snakes Society” at the Muse Art Gallery in Marriott Hyderabad. She has actively contributed towards the social causes for ” Fight Against Rape” HIFW-season 4 and ” Save the Girl Child” at HIFW-2015 as part of their show to support the cause. Over the years, Rumana has focused more on Social Entrepreneurship combined with encouraging young and upcoming artistes as they start their own artistic journeys.