Sandra is a Sales and Marketing professional with over 10 years of industry experience, during 4 of which she managed her own event planning agency simultaneously. Today, she manages her own Marketing Agency, Encounter Marketing & Public Relations (EMPR) where develops and executes strategies and partnerships to help elevate the presence of small to mid-size businesses and non-profits.
Prior to becoming a full-time entrepreneur, Sandra was part of the Marketing Solutions team at Clear Channel Outdoor where she helped with the strategic development of marketing programs that merchandised data driven products for use by sales to grow revenue. Before Clear Channel, she held a Product Marketing and Digital role at Time Warner Cable Media where she implemented digital strategies and go-to-market plans that differentiated the brand from the competition as a Product Marketing expert for all digital products: Online, Mobile, Social, Search, Addressable, and Video On Demand. Prior to returning to TWC Media, she spent time at PEOPLE.com where she worked on long-term marketing plans for advertisers, integrated deals with PEOPLE Magazine and PEOPLE Stylewatch Magazine. Before PEOPLE.com, she worked at CNNMoney.com, the financial website for CNN and the online destination for FORTUNE Magazine and Money Magazine.
Identifying as an Afro-Latina from Honduras and cognizant of the group’s underrepresentation and the impact it had on her self-identification process growing up, Sandra birthed a passion project, Afro-LatinaBeauty.com. An online destination for stories of other Afro-Latinas, and a place to see and hear from others sharing the same intercultural experience. Sandra is the current NY Chapter President of N.A.M.I.C (National Association of Multi-ethnicity In Communications), sits on the Board of Influencers for Digital Diversity Network (DDN), and the Young Leaders Board for America Needs You. Sandra was a Forbes 30 Under 30 2016 finalist, and in 2012 was awarded by Latino Leaders Magazine, a Top 25 Future Latino Leader (ages 25-35).