St Lucian entrepreneur Taribba do Nascimento started her bag design business ‘Meme Bete’ as a side project while working in Ethiopia and drawing inspiration from the colour and vibrancy of Africa and African prints. The company currently operates out of a small workshop in St. Lucia in the Caribbean where lunch hours are typically spent on the beach. The purpose: même bête…, aims to put St. Lucia on the map as a viable contributor to the global fashion industry.